Thursday, June 24 is Tough Enough to Wear Pink Night. Tough Enough to Wear Pink was created by entrepreneur and breast cancer survivor, Terry Wheatley to bring the sport of professional rodeo and the western community together to rally against breast cancer.
Since its inception in 2004, TETWP has empowered rodeos and western events in the U.S. and Canada to focus attention on the need for a cure. The campaign allows local communities to raise funds for various local and national breast cancer charities, or to simply increase breast cancer awareness. To date, the campaign has raised over $5 million dollars for breast cancer charities, much of which stays right in the community.